About the Diploma

Marketing is the backbone of business success. It shapes brand identity, attracts customers, and drives revenue growth. In today’s fast-paced digital world, businesses need skilled marketers who understand consumer behavior, branding, digital platforms, and data-driven strategies to stay competitive.

At Opteva Business Academy, our Marketing Diploma is designed to provide a comprehensive, practical, and cutting-edge education in marketing. Whether you want to become a marketing specialist, build a brand, boost sales, or lead marketing campaigns, this diploma will equip you with the essential skills, tools, and strategies to succeed.

📌 Whether you’re a beginner or a marketing professional, this diploma will help you master marketing techniques that drive real business growth.

What Will You Gain from This Diploma?

Fundamentals of marketing & the marketing mix (4Ps & 7Ps)
Understanding consumer behavior & decision-making
Market segmentation, targeting, and positioning (STP Model)
Building a strong brand identity

Importance of market research in strategic decision-making
Data collection methods: Surveys, focus groups, analytics
Analyzing competition and market trends
Turning data into actionable marketing strategies

The psychology of branding & brand positioning
Creating a compelling brand story
Visual identity, brand voice, and differentiation strategies
Brand reputation management

Developing a results-driven digital marketing plan
Understanding digital customer journeys
Measuring digital marketing success with KPIs & analytics
The role of AI & automation in modern marketing

Social media strategy & platform selection (Facebook, Instagram, LinkedIn, TikTok, Twitter)
Crafting engaging and viral content
Paid vs. organic social media growth
Community management & influencer marketing

Understanding Google algorithms & search rankings
Keyword research & content optimization
On-page & off-page SEO strategies
Google Ads & Pay-Per-Click (PPC) campaigns

Building & segmenting an email list
Crafting high-converting email campaigns
Marketing automation & CRM integration
Measuring success: Open rates, CTRs, and conversions

The psychology of consumer buying behavior
Crafting compelling sales funnels
Landing page optimization & A/B testing
Retargeting & remarketing strategies

Managing brand reputation in the digital age
Handling PR crises effectively
Press releases, media relations & corporate communications
Corporate social responsibility (CSR) & brand trust

Using data to drive marketing decisions
Google Analytics, Facebook Insights, and other tracking tools
Customer Lifetime Value (CLV) & Return on Investment (ROI)
Creating and interpreting marketing dashboards

Diploma Details

  • Duration: (72 hours)

  • Mode of Study: Online

  • Number of Sessions: 18 Sessions

  • Language: Arabic / English

  • Accredited Certification: Yes

Why Choose Opteva Business Academy’s Marketing Diploma?

✅ Comprehensive and practical curriculum covering all aspects of marketing.
✅ Hands-on projects and case studies to apply real-world marketing strategies.
✅ Expert trainers with industry experience in marketing and business growth.
✅ Accredited certification to boost your career and job prospects.
✅ Flexible learning options – online or in-person.
✅ Networking opportunities with marketing professionals and business leaders.
✅ Access to marketing tools, templates, and resources to kickstart your success.