About the Diploma

The digital world is evolving rapidly, and businesses must adapt, innovate, and leverage digital marketing strategies to stay ahead. Whether you’re looking to build a personal brand, grow a business, or advance your career in marketing, mastering digital marketing is essential.

At Opteva Business Academy, our Digital Marketing Diploma provides a comprehensive, hands-on learning experience covering all aspects of modern digital marketing. You will gain expertise in SEO, social media, paid advertising, content marketing, email marketing, analytics, and more—equipping you with the skills to create powerful campaigns and achieve real business growth.

📌 Stay ahead in the digital world and become a certified digital marketing expert with our industry-leading program!

What Will You Gain from This Diploma?

Understanding the digital marketing landscape
Key differences between traditional and digital marketing
Digital marketing funnel & customer journey
Crafting a successful digital marketing strategy

The importance of a well-structured website
User experience (UX) and user interface (UI) principles
Creating high-converting landing pages
A/B testing & heatmaps for website optimization

Understanding Google’s search algorithms
Keyword research & competitive analysis
On-page SEO (content, meta tags, internal linking)
Off-page SEO (backlinking strategies, domain authority)
Local SEO and Google My Business optimization

The role of content in digital marketing
Crafting engaging and valuable blog content
Content planning and editorial calendars
Storytelling techniques & visual content strategies

Creating platform-specific social media strategies
Organic vs. paid social media marketing
Engagement techniques & community building
Social media advertising (Facebook, Instagram, LinkedIn, TikTok, Twitter)
Influencer marketing and brand collaborations

Introduction to Google Ads & paid search campaigns
Setting up & optimizing Google Ads campaigns
Display advertising & remarketing strategies
Budgeting & bidding strategies for PPC success

Building and segmenting an email list
Writing high-converting email campaigns
Email automation and drip campaigns
Analyzing email marketing metrics (open rates, CTRs, conversions)

The rise of video content in digital marketing
YouTube optimization & ranking strategies
Creating engaging video content
Using video ads for brand awareness and lead generation

The fundamentals of e-commerce marketing
Shopify, WooCommerce, and other e-commerce platforms
Social commerce & selling on Facebook, Instagram, and TikTok
Product listing optimization & online payment integration

Understanding affiliate marketing business models
Finding and managing affiliate partnerships
Performance-based marketing strategies
Collaborating with influencers for brand growth

Google Analytics & data interpretation
Measuring ROI on digital marketing campaigns
Key digital marketing KPIs & tracking tools
Creating reports & dashboards for marketing insights

Crafting a data-driven digital marketing plan
Digital marketing trends & future technologies
Freelancing & starting your digital marketing agency
Personal branding & career growth in digital marketing

Diploma Details

  • Duration: (72 hours)

  • Mode of Study: Online

  • Number of Sessions: 18 Sessions

  • Language: Arabic / English

  • Accredited Certification: Yes

Why Choose Opteva Business Academy’s Digital Marketing Diploma?

✅ Up-to-date, practical curriculum covering all areas of digital marketing.
✅ Hands-on projects and real-world case studies to apply your learning.
✅ Expert instructors with years of industry experience.
✅ Globally recognized certification to boost your career.
✅ Networking opportunities with marketing professionals and business leaders.
✅ Flexible learning formats – online or in-person.
✅ Access to premium digital marketing tools and resources.