About the Diploma

Sales are the lifeblood of any business. Without a strong sales strategy and a skilled sales team, even the best products and services can struggle to succeed. In today’s competitive market, businesses need sales professionals who can build relationships, close deals, and drive revenue growth.

At Opteva Business Academy, our Sales Management Diploma provides a comprehensive, hands-on learning experience designed to help individuals and businesses master modern sales techniques, negotiation skills, customer relationship management, and leadership strategies. Whether you’re an aspiring salesperson, an entrepreneur, or a sales manager looking to enhance your team’s performance, this diploma will equip you with the tools, strategies, and confidence to succeed in sales.

📌 Transform your sales approach and become a high-performing sales leader!

What Will You Gain from This Diploma?

Understanding the sales process & sales cycle
The role of sales in business success
B2B vs. B2C sales strategies
The psychology of selling & consumer behavior

Identifying potential customers & market segmentation
Effective lead generation strategies (online & offline)
Cold calling vs. warm calling techniques
Building a high-quality sales pipeline

Mastering verbal & non-verbal communication
Structuring persuasive sales presentations
Storytelling & emotional selling techniques
Handling objections & overcoming resistance

Key principles of sales negotiations
Strategies for handling price objections
Closing techniques that increase conversions
Creating a win-win situation for long-term customer relationships

Importance of CRM in sales management
Implementing and optimizing CRM software
Tracking customer interactions & sales performance
Personalization & relationship-building strategies

The rise of digital sales & e-commerce trends
Selling through LinkedIn, Facebook & Instagram
Using email marketing for sales nurturing
Chatbots, AI, and automation in sales

Hiring, training, and developing a high-performing sales team
Motivating sales teams & setting KPIs
Sales coaching & performance evaluation
Conflict resolution & team collaboration strategies

Using data analytics to optimize sales performance
Sales forecasting methods & revenue projections
Key sales metrics (conversion rates, CAC, CLV)
Leveraging AI & automation for predictive selling

Managing direct & indirect sales channels
Distributor & partner relationship management
Retail sales techniques & merchandising strategies
Omnichannel sales approaches

The importance of post-sales relationship management
Upselling & cross-selling techniques
Creating customer loyalty programs
Managing complaints & turning negative experiences into opportunities

Ethical selling practices & building trust
Transparency in pricing & contract negotiations
Handling conflicts & ethical dilemmas in sales
Developing a professional sales mindset

Diploma Details

  • Duration: (72 hours)

  • Mode of Study: Online

  • Number of Sessions: 18 Sessions

  • Language: Arabic / English

  • Accredited Certification: Yes

Why Choose Opteva Business Academy’s Sales Management Diploma?

✅ Comprehensive and practical curriculum covering all aspects of sales.
✅ Hands-on projects and real-world case studies.
✅ Expert trainers with extensive sales leadership experience.
✅ Accredited certification to boost your career and credibility.
✅ Flexible learning options – online or in-person.
✅ Networking opportunities with sales professionals and business leaders.
✅ Access to sales tools, templates, and exclusive resources.